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Kathmandu Halal Shop
Key Insights and Design Strategies Driving Kathmandu Halal Shop’s Website Launch
Our Role
At Ikran Innovation, we designed and developed the Kathmandu Halal Shop website using WordPress and Elementor. Our focus was on improving product discoverability, highlighting authentic Nepalese and South Asian halal products, and creating a seamless e-commerce experience for customers.
Team Structure
- 2 UX Designers/DevelopersResearch Methods
- Competitor analysis, user surveys, usability testingDiscipline
- UX Design, UI Design, Web DevelopmentPlatform
- Web and mobileTime Frame
- 2 monthsTechnology we used
Overview
Kathmandu Halal Shop, a premium halal grocery store in Japan, required a new website to make its wide range of authentic products accessible and easy to purchase online. Ikran Innovation developed a fresh, intuitive site that showcases the products effectively, simplifies navigation, and creates a smooth shopping experience for customers.Outcomes
Improved product discoverability across all categories
Optimized navigation and structure for easier browsing
Strategic Value
Our design and development emphasized clear product categorization, intuitive navigation, responsive layout, and seamless e-commerce flow to drive customer engagement, boost online orders, and enhance the shopping experience.
Outcomes
55%
Increase in online orders within 3 months
35%
Reduction in bounce rate
100%
Positive client feedback on usability improvements
The revamped design of the website was a significant enhancement as it clearly communicates Kathmandu Halal Shop’s key offerings and authentic halal product range in a much cleaner and visually appealing way. The intuitive navigation and responsive layout helped customers explore products effortlessly, resulting in increased online orders and engagement.
Madhukar Khadka
Owner, Kathmandu Halal Shop
The Challenge
During the planning and development of Kathmandu Halal Shop’s website, we identified several challenges that could affect user experience and product discoverability. These gaps made it harder for visitors to browse products, trust the brand, and confidently place orders.
Unclear Product Categorization: Product listings and categories were not structured optimally, making it difficult for users to quickly find the items they were looking for.
Confusing Navigation Flow: The menu structure and product search options were not intuitive, causing users to spend extra time locating products or leave the site prematurely.
Limited Brand Storytelling: The website lacked clear storytelling about the authenticity and quality of Nepalese halal products, reducing users’ trust in the brand.
Note: The three primary issues identified were unclear product categorization, a non-intuitive navigation flow, and limited brand storytelling – each contributing to potential drop-offs and lower engagement.
To address these challenges, we focused on building a clean, visually appealing website using WordPress and Elementor, with an emphasis on user-friendly navigation, clear product presentation, and authentic brand messaging.
Research
To uncover the key factors behind potential friction in the user journey and identify opportunities to enhance browsing and product discoverability, we conducted:
Outcomes
Surveys with 50 users in Japan and Nepal to assess website clarity, navigation, and product search experience
Interviews with 10 repeat and first-time customers to understand pain points, preferences, and ordering challenges
Competitive analysis of leading international and local halal grocery e-commerce websites to gather insights on layout, category structure, and trust-building strategies
Strategic Value
This research enabled us to design and develop a website that highlights Kathmandu Halal Shop’s diverse product range, simplifies the browsing and shopping process, and enhances the overall user experience.
Outcomes
Improved User Understanding: Identified gaps in product categorization and presentation, enabling clearer organization of groceries, meats, dairy, and other essentials
Enhanced User Experience: Discovered navigation friction points, guiding a more intuitive and seamless shopping flow across web and mobile
Streamlined Product Discovery: Insights from competitor analysis informed the layout and filtering features, making it easier for users to find specific products efficiently
This research provided actionable insights into user behavior, content clarity, and competitive positioning. Leveraging these findings, we designed and developed the Kathmandu Halal Shop website using WordPress and Elementor, ensuring a clean, engaging, and user-friendly experience.
Insights Recommendation
Insight 1
The product descriptions on Kathmandu Halal Shop’s website were inconsistent and lacked sufficient detail, making it difficult for users to understand product origin, quality, and usage. While most users understood that the store offered authentic halal products, 72% of survey respondents reported confusion regarding specifics like weight, packaging, and dietary compliance, which created hesitation during the purchasing process.
Web
Mobile
During usability testing and interviews, we observed that users often had to scroll extensively or open multiple product pages to understand item details. The lack of structured information on product type, quantity, and use cases prevented users from quickly finding products that suited their needs.
Web
Mobile
Unclear information on features like '50 broadcasts per month' and '30k messages per month' further added to the confusion. This ambiguity led to an impression of incompleteness, impacting user trust and decision-making.
Web
Mobile
These findings highlighted a critical need for clearer, more descriptive, and visually structured product information across the website. Improving readability and presenting essential details prominently would help users make informed decisions more confidently.
72% of users struggled to understand product origin, weight, and certification details.
Users frequently scrolled multiple sections or guessed to interpret product specifics.
Lack of clarity weakened trust and reduced the likelihood of completing a purchase.
This insight clearly demonstrated that unclear product information was a major barrier to user understanding and conversions. Addressing these gaps became a priority in our development, ensuring that each product’s key details, certifications, and origin were communicated clearly and effectively to build user confidence and drive engagement.
Recommendation 1
Enhance user understanding of Kathmandu Halal Shop’s products by presenting clear, structured, and visually engaging product information. Since food products rely heavily on clarity regarding origin, weight, and certification, improving product descriptions can significantly boost user trust and confidence during purchase.
Web
Mobile
Display product weight, packaging, and portion details prominently to help users quickly understand what they are purchasing.
Include halal certification badges and origin information (Nepalese or South Asian) for each product to reassure customers about authenticity.
Use concise, descriptive language for ingredients, freshness, and storage instructions to minimize confusion.
Incorporate visual cues such as icons and imagery to highlight key product features like “All-natural,” “Freshly packed,” or “Popular choice.”
Organize product information hierarchically so users can scan high-level details first and expand for more information if needed.
Ensure consistency in terminology across all product pages to eliminate ambiguity and improve readability for both new and returning users.
Outcome
Improved user understanding and confidence in product information, resulting in higher engagement, reduced hesitation, and increased conversions across the Kathmandu Halal Shop website.
Insight 2
The website’s product content lacked sufficient detail to communicate the freshness, origin, and quality of the food products. Many descriptions were generic, making it difficult for customers to trust or connect with the offerings.
The absence of engaging storytelling around the products and the brand’s mission made it harder for users to emotionally connect. Users needed cues about product benefits, sourcing, and culinary applications to feel confident in their purchase decisions.
85% of surveyed users reported that product descriptions did not provide enough information about freshness, quality, or origin.
Customers indicated a desire for a warmer, more inviting tone that reflects the authenticity and care behind each product.
Lack of contextual storytelling (recipes, usage suggestions) reduced user engagement and brand connection.
These findings highlighted that detailed, friendly, and informative content emphasizing freshness, authenticity, and culinary value is critical to building user trust, engagement, and confidence in purchasing from Kathmandu Halal Shop.
Recommendation 2
Enhance product content by providing clear, detailed, and engaging descriptions that highlight freshness, origin, quality, and suggested usage. This will help customers make informed decisions and build trust in the authenticity of the products.
Web
Mobile
Include detailed information about product sourcing, freshness, and culinary applications on all product pages to increase customer confidence.
Outcome
Improved user understanding and trust, resulting in higher engagement, more informed purchases, and reduced hesitation while shopping on the website.
Insight 3
The website lacked sufficient trust-building elements, such as customer reviews, testimonials, and supplier certifications. First-time visitors were unsure about the quality and authenticity of the products, which affected their purchase confidence.
Additionally, the absence of visible social proof and storytelling about the products’ origins reduced the overall credibility of the brand and made it harder for users to emotionally connect with the offerings.
82% of surveyed users stated that seeing customer reviews or testimonials would increase their confidence in purchasing.
Users indicated that knowing the source and quality of halal products was critical for decision-making.
Lack of clear trust signals led to hesitation and longer decision-making times during checkout.
These insights highlighted the importance of integrating trust elements, including reviews, testimonials, and sourcing transparency, to strengthen credibility, reassure users, and encourage confident purchasing behavior.
Recommendation 3
Introduce trust-building elements across the Kathmandu Halal Shop website to help first-time visitors feel confident about product quality, authenticity, and overall brand reliability. By emphasizing credibility and transparency, users can make informed decisions more confidently.
Web
Mobile
Add customer reviews, testimonials, and ratings on product pages to showcase real experiences and validate product quality, especially for new buyers.
Highlight sourcing information, certifications, and “Made with Quality” storytelling to emphasize the authenticity and reliability of halal products.
By integrating these trust signals on key product and category pages, users gain a clear understanding of Kathmandu Halal Shop’s credibility and expertise. These elements help reduce purchase hesitation and reinforce the brand’s commitment to quality.
Outcome
Strengthened user trust, reduced hesitation during purchases, and increased conversion rates through a more credible, transparent, and reassuring online shopping experience.
Insight 4
The product imagery on Kathmandu Halal Shop’s website was inconsistent and lacked context, making it difficult for users to visualize the items and assess their quality. High-quality visuals are essential for food products to communicate freshness and appeal.
Users reported that some images did not show portion sizes, packaging, or real-life context, which reduced confidence in making purchase decisions and limited engagement with the website.
Inconsistent lighting, angles, and backgrounds made it difficult to evaluate product quality properly.
Absence of lifestyle or contextual images reduced the perceived value and trustworthiness of the products.
Users struggled to quickly understand product size, packaging, or usability, causing hesitation during checkout.
This insight highlights the importance of enhancing product imagery to consistently showcase the quality, freshness, and usability of products. Clear, context-rich visuals can improve user understanding, increase confidence, and encourage conversions.
Recommendation 4
Enhance product imagery across the Kathmandu Halal Shop website to clearly showcase product quality, packaging, and real-life usage. High-quality visuals will help users better understand the products, increasing confidence and engagement.
Web
Mobile
Use consistent lighting, angles, and backgrounds for all product photos to create a cohesive and professional look.
Incorporate lifestyle and contextual images showing products in real-world scenarios, such as prepared dishes or serving suggestions, to improve user understanding and appeal.
By implementing clear, high-quality, and context-rich visuals, users can easily grasp product details and quality. This visual consistency will help reinforce trust, communicate freshness, and encourage confident purchase decisions.
Outcome
Improved product visualization, increased user confidence, and higher engagement, leading to more completed purchases and reduced hesitation during checkout.
Insight 5
User testing revealed that the website’s search and filtering functionality was limited, making it difficult for customers to quickly find specific products such as spices, dairy, or halal meats. Users often had to scroll through multiple categories, leading to frustration and longer browsing times.
The absence of intuitive navigation and clear category organization further compounded the problem. Users expressed a desire for tools that would allow them to filter products by type, price, or popularity to locate what they wanted efficiently.
Limited filtering and sorting options caused users to spend more time searching for products, increasing the likelihood of drop-offs.
Inefficient navigation through categories and product listings created confusion and reduced user satisfaction.
Users struggled to find desired products quickly, affecting overall engagement and the likelihood of completing a purchase.
This insight highlights the critical need to enhance the search and filtering system on the Kathmandu Halal Shop website. Streamlining product discovery and category navigation will significantly improve user experience, engagement, and overall conversion rates.
Recommendation 5
Enhance the website’s search, filtering, and category navigation to help users quickly find desired products and improve overall shopping experience. A streamlined discovery process will reduce frustration and encourage purchases.
Web
Mobile
Implement advanced filtering options by product type, price range, popularity, and availability to allow users to narrow down choices efficiently.
Optimize search functionality with predictive suggestions and auto-complete to guide users to relevant products faster.
These improvements ensure users can locate products effortlessly, reducing browsing time and increasing confidence in navigating the site. Clear, organized search and filtering tools support informed purchasing decisions.
Outcome
Improved product discoverability, reduced user frustration, and increased engagement and conversion rates through a more intuitive and efficient browsing experience.
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